Prestige luggage
· No of stocking outlets = No of retail outlets (More retail outlets = More stoppage of products at an outlet)
· Inventory per store = Non moving stock is biggest destroyer of value
· Stores per Point of AVC % = Implies penetration has increased
· Price Premium = Total price of the company Vs average price offered by all competitors
· ACV = All commodity value = where market is getting business from
· % sales on deal = Sales obtained by giving discounts (additional discounts)
· GMROII – Gross margin as return on inventory investment – Faster the stock turnover, greater is GMROII
· CLV – Customer lifetime value – Present value of profit I will earn from the customer in his whole life
· Customer Asset Value (CAV) = No. of customer * CLV (Greater the value of brands, higher is CAV)
· Top of Mind – 1st mentioned
· Churn Rate – Higher value indicates more customers leaving
· ROMI – Return on market investment
· Importance of marketing matrix
o Marketing – Lead indicator, proactive – Less acquisition cost
o Finance – Lag indicator, reactive
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