Step 2 - Competitive Profile Matrix (Global Steel Industry)

Competitive Profile Matrix
Critical Success Factors	Weight	British Steel		Integrated Steel Producers of North America, Euro & Japan		South Korea and other emerging countries
		Rating	Weighted Score	Rating	Weighted Score	Rating	Weighted Score
1. Raw Material	0.20	4	0.80	4	0.80	4	0.80
2. Cost of Production	0.10	1	0.10	3	0.30	4	0.40
3. Technology	0.15	1	0.15	4	0.60	4	0.60
4. Distribution	0.10	3	0.30	4	0.40	3	0.30
5. Market Share	0.15	3	0.45	3	0.45	4	0.60
6. Price	0.20	2	0.40	3	0.60	4	0.80
7. Quality	0.10	2	0.20	3	0.30	3	0.30
Total	1.00		2.40		3.45		3.80