SEPT Analysis on Integrated Devices (Apple Case)
1) Social System
a. Customer Satisfaction of PC
b. Changes in consumer behavior/taste towards technological advancements
2) Economic Situations
a. Growing Competition from Google, Nokia and RIM
b. Out Sourcing from Taiwan
c. PC Market: Home, Small, Medium size business, cooperates, education and govt.
d. Dependent on cooperate vendors: Microsoft
e. Competition with online music stores
f. Fall in component cost due to design improvement
g. Periodical replacement of PC by major companies due to importance of service and support
h. Annual decline by 8%
i. Cheaper distribution
j. Existence of substitute/compliment products
3) Political Stability
a. Piracy
b. Existence of grey market
4) Technology
a. Collaboration with Microsoft & Intel
b. Rapid changes in technology
c. External Network provider
d. Open standards
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