"Many a small thing has been made large by the right kind of advertising."
Mark Twain
"Advertising is the life of trade."
Calvin Coolidge
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
David Ogilvy
"The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity."
Margaret J. Wheatley
"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it."
Sergio Zyman
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
David Ogilvy
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker
"If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work."
Jay Levinson
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