Quiz 4

Question 1 - What multivariate analysis technique would you suggest in the following siutations? Choose between correlation, regression, cluster, factor, and image

A logistics service provider would like to identify the strength/weakness of the service offered

Answer - Image

Question 2 - What multivariate analysis technique would you suggest in the following siutations? Choose between correlation, regression, cluster, factor, and image

An IT solutions provider would like to offer services in line with customer needs/segments

Answer - Cluster

Question 3 - Match the following

Answer –

· Facilitator in a depth interview - Moderator

· Orderly arrangement of data in a table - Tabulations

· Computer Program - SPSS

· Number of observations - Sample Base

· Detailed discussion commentary - Transcript

· Rejection of null hypothesis when it is true - Type I error

· Aware but not experienced the cuisine - Legitimate and to be excluded from the total sample

· Convert original numbers - Recodes

· Charts and Graphs - Stacked Bar Graph

· Actual response from respondent - Verbatim

Question 4 - What multivariate analysis technique would you suggest in the following siutations? Choose between correlation, regression, cluster, factor, and image

A pay-TV service provider wishes to determine the influence of variables on recommendation

Answer - Regression

Question 5 - What multivariate analysis technique would you suggest in the following siutations? Choose between correlation, regression, cluster, factor, and image

A researcher would like to undertake analysis by reducing the existing list of variables

Answer - Factor

Question 6 - What multivariate analysis technique would you suggest in the following siutations? Choose between correlation, regression, cluster, factor, and image

An airline wants to determine how the new cuisine has impacted the airline’s preference scores alongwith the image, aircrafts and entertainment offered to the passengers

Answer - Regression

Question 7 - What multivariate analysis technique would you suggest in the following siutations? Choose between correlation, regression, cluster, factor, and image

A sales person would like to understand the relationship between the ticket sales for a concert and the number of active fans of the concert .

Answer - Correlation