End Term Exam for April 2010 batch (Prof Suhas Rane)

SP Jain Center of Management, GMBA 2010 April, End Term Exam

Course: Supply Chain Management (Prof. Suhas Rane)

Time: 2 hours, Max Marks: 50, Date: November 8, 2010

Instructions:

Ø Attempt any 5 questions. All carry equal marks (10 each)

Ø Whenever possible, explain with help of diagrams, graphs, appropriate examples and underline the key word

Ø Closed book, closed notes, closed lap-top

1) Question 1

a. List down important perceptions (minimum 5) of running a business V/s the new realities of 21^st century business models, and suggest appropriate SCM tools and techniques, which help in achieving them

b. Should your SCM strategies be steady over the PLC (Product life cycle) of your products, or they need to be altered? – elaborate your answer

2) Question 2

a. Explain Push and Pull systems

b. “MRP gives rise to PUSH system of demand fulfillment, whereas JIT leads to PULL system”. Taking examples of suitable product, explain this statement

3) Question 3

a. Compare efficient supply chain with responsive supply chain on various parameters

b. How to achieve “strategic fit”?

c. How to expand “Strategic scope” across various stages of supply chain?

4) Petromax Enterprises proposes to use a continuous review inventory system for one of its items. The firm operates 50 weeks in a year. The other data is - Annual Demand = 50,000 units; Ordering Costs = $35; Inventory carrying cost per unit per year = $2; Lead time per order = 1 week; Std dev of weekly demand = 125 units. With this data, fix up the values of safety stock, ROP (Re-order point), EOQ, if the firm is desirous of a 90% service level. Also explain the same in a graphical representation (Safety factor at 90% service level is 1.28)

5) Question 5

a. Clarify the conflicting interests of different operating managers with regard to inventory management, in an organization

b. Explain (with diagram): how “strategic sourcing’ concept help to resolve such conflicting interests

6) Short notes (any 3)

a. Out-sourcing: When beneficial and how?

b. Bear Game: How does it operate and what are the learning values?

c. EDLP solution to overcome bull-whip-effect

d. Delayed differentiation strategy – as adopted by Embraer

e. Relevance of BSC and SCOR models to run 21^st century business