Step 9 - Strategies Frequency Table

STRATEGY	FREQUENCY	RANKING
PD – Product Development	36	1
MP – Market Penetration	23	2
CL – Cost Leadership	11	3
BI – Backward Integration	11	4
Fo – Focus	8	5
CD – Concentric Diversification	7	6
MD – Market Development	6	7
HD – Horizontal Diversification	6	8
JV – Joint Venture	4	9
Dif – Differentiation	2	10
FI – Forward Integration	2	11
HI – Horizontal Integration	2	12
Ret – Retrenchment	2	13
ConD – Conglomerate Diversification	1	14
Div – Divestment	---	15
Liq – Liquidation	---	16