Strength – Opportunities
| SO (Max-Max) Action Plans | Strategy |
| S1O1-- Provide the best computing experience due to increasing dependence on IT in everyday life | MP |
| S1O2-- Maintain position as innovator and trend setter in the industry as society tends to follow trends | HD |
| S1O3-- Produce products which are hard to replicate to strengthen MAC OS as the widely used OS in Unix based platform | PD |
| S1O4-- Sustain the high degree of freedom and flexibility of product creation to keep up with the vast advancement of micro electronic technology | Fo |
| S1O5-- Lead the industry as an innovator and trend setter as a competitive strategy as opposed to PC being the dominant platform in corporate sector | MP |
| S1O6-- Utilize high degree of freedom in organizational culture to be a leader in human machine interfaces | Fo |
| S2O1-- Introduce a continuous cost reduction strategy to make products more affordable | CL |
| S2O2-- reinvent of old products with newer technology to keep up with modernization in IT sector | CD |
| S2O3-- sustain growth through increase in sales due to popularity of Unix Platform’s fast performance | PD |
| S2O4-- Emphasize more on ROI, in producing products that will realize the need of mobility | PD |
| S2O5-- Strengthen growth in sales by promoting the immunities of Apple products from Virus and worms | MP |
| S2O6-- Continue in reinventing products to exceed customer expectations | PD |
| S3O1-- Create products that fit the needs of users due to high dependencies to IT | CD |
| S3O2-- Establish online services with products bridging the gap between technology and entertainment | HD |
| S3O3-- Develop highly diverse products to support Unix open source platform for IT professionals | Fo |
| S3O4-- Excel in producing outstanding product mix to provide for dependency of education in IT | HD |
| S3O5-- Integrate hardware and software to create excellent product mix competing with dominance of PC in corporate sector | MP |
| S3O6-- Incorporate accurate customer design goal in products to maximize its potential and make interactions between human and intelligent machines more enjoyable | PD |
| S4O1-- Eliminate middle man and retailer to keep up with the competitors prices | FI |
| S4O2-- Promote brand image and awareness through elegant showrooms to switch customer to the brand | MP |
| S4O3-- Promote products in showrooms to benefit from the popularity and fast performance of UNIX | MP |
| S4O4-- Reach out to market masses, promoting portable gadgets, especially for customers who has a great need for mobility | MP |
| S4O5-- Promote product lines in line with brand image in show rooms to take advantage of PC being the target of worms and viruses | MP |
| S4O6-- Display of high quality product in elegant showrooms to exceed customers expectations towards the brand and brand experience | MP |
| S5O1-- Strengthen position as the only alternative to PC, gaining competitive advantage with the increasing use of computers in everyday life | HI |
| S5O2-- Anticipate the need and expectation of customer to provide product line which are reliable, efficient and suitable with the fast paced lifestyle | PD |
| S5O3-- Maintain position as the only alternative to PC, as an advantage over PCs vulnerability | HI |
| S5O4-- Compete with competitors by leading in the niche market in portable gadgets and online services for mobility and connectivity | Fo |
| S5O5-- Create awareness to meet the unpredictable consumers expectations to battle the strength of PC being dominant in the corporate sector | MP |
| S5O6-- Focus on market niche to lead in the human machine interface to gain competitive advantage | Fo |
| S6O1-- Build strong customer relationship as an investment strategy with the increasing of affordability | HD |
| S6O2-- preserve strong brand name as a producer of electronic gadgets which symbolizes modernization | MD |
| S6O3-- Utilize word of mouth as a marketing strategy from IT developers and professional using Unix Open source platforms to counter PC dominance over main stream users and corporate sector | MP |
| S6O4-- Train staff to be skillful in products functionality to help anticipate customer high expectations | CD |
| S6O5-- Invest in strong customer relationship and loyalty to avoid being the target of worm and viruses | HD |
| S6O6-- Utilize the brand image and brand equity in advancement of new technology and innovation | MD |
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