Step 7 - Stakeholder's Analysis

Stakeholder’s Analysis

STAKEHOLDER	EXPECTATIONS	POWER
Customer	Price Commensurate with Quality	Switches loyalty to competitor
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Shareholder	Maximize earnings with appreciation in share price	Exercise voting right to remove the top management
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Employees	Higher compensation with job satisfaction	Low productivity
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Suppliers	Prompt payment	Stoppage or delay in delivery, or supply of defectives
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Distributors	Commission on sales	Discouragement of sales
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Financiers	Prompt payment of principle and interest	File bankruptcy application
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Government	Prompt payment of tax	Enforcement
To introduce at least one breakthrough product every two years that satisfies customers at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Society	Social protection	Powerful lobbying through NGOs and legislation
To introduce at least one breakthrough, environment-friendly product every two years that satisfies customers and meets the company’s social responsibilities at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
CEO	Overall growth and development of the company	Change the objective
To introduce at least one breakthrough, environment-friendly product every two years that satisfies customers and meets the company’s social responsibilities at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015
Competitor	Failure in all fronts	Intensified, fierce competition
To introduce at least one breakthrough, environment-friendly product every two years that satisfies customers and meets the company’s social responsibilities at a cost not exceeding 65% as against the current 70% on sales, maintaining a growth in revenues of at least 15% per year before 2015