SEPT Analysis (External / Environmental Analysis)
| SEPT Analysis (Environmental scanning) | |||
| Social System | Economic Situation | Political Stability | Technology |
| Bribery (Corporate System) prevalent in 90’s – Legal in Germany | Germany economically stable with the strongest currency | Germany is most politically stable country in Euro Zone after Berlin Wall fell in 1991 | Wind turbines market to grow at 29% in the world |
| Industries being more technological obsessed than in creating shareholder’s value | Increased spending on R&D by top industries like GE | Germany has a strong currency (German Mark) vis-à-vis Euro | New technology for extracting natural gas saves more than 10% (60% - 50%) |
| Companies in Germany now hiring CEO’s from outside Germany | Industrial Jobs (Manufacturing) in Germany not leaving to cheaper countries | Germany has a strong export base & its companies has global presence | HDVC technology saving more than 10% of power in transmission loss |
| Increased urbanization in emerging economy | Strong world demand in clean energy | Open Market in Europe for free trade in Euro Zone | |
| | | Emergence of Single currency (Euro, €) | |
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