Step 2 - Competitor Profile Analysis Sample (Apple)

Interpretation

1) Among the critical success factors, Technology and Innovative products, and Management are vital factors in determining the competitive strength in IT and consumer electronics industry

2) In technology and innovative products, Apple Inc. is the leader dominating by a score of 1.08 followed by all three competitors who score 0.81

3) In management, Apple Inc. scores the lowest along with Dell at 0.36, and IBM scores the highest at 0.72

4) In terms of pricing Apple obtains the lowest score at 0.30 while Dell scores the highest of the four at 0.60

5) All in all, Hp-Compaq stands at the top with a total score of 3.25 and IBM scores the lowest at 2.88 after Apple with a score of 2.94